Content strategy

Health insurance in context

Customer listening, personal experience, and common sense told me that when individuals get a big, scary diagnosis, they want support. I wanted to provide an alternative to asking Dr. Google during a 2 a.m. period of insomnia.

I used phone call transcripts and talked to experts to answer commonly asked questions in a reassuring, but not coddling way. The sections on mental health, pregnancy, and preventive care helped reduce phone calls 10.5% and made the phone calls we received more targeted to the individual.

Tone and Voice Refresh

LifeWise got a new brand identity, and I brought it to life with new tone and voice. The website needed to reflect the we heard you, you can do this message.

Brand Story Developed

Air Lake Plumbing needed a voice and a personality. I positioned the company as being family focused–just like you.

Video Storytelling

I listened to stories, created talking points–and sometimes served as content therapist encouraging colleagues to go on camera.

Not taking medication properly can lead to health problems and costly hospital stays.

Help your teen take control of their healthcare.

How a team of caregivers helped tame a mysterious disease.

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