Empty space to be filled.
Empty space to be filled.

It’s ironic that while (very slowly) sorting out an identity theft situation, I’m taking a close look at who I am.

I’m taking a brand writing class, which is all about creating a brand’s image.

I’ve had a couple very eye-opening life coaching sessions. In the first one, I realized that my career isn’t top priority in my life. Yes, I want a fulfilling, challenging job, but more important is being close to people I love. And that closeness doesn’t necessarily have to mean geographically.

The second thing I learned is that my life doesn’t have to look like anyone else’s. I thought marriage and kids meant living somewhere boring, watching a lot of TV, eating at chain restaurants and never doing anything adventurous or traveling. Meh, no thanks!

Turns out life doesn’t have to look like that!

It got me thinking about things I do want my Candace brand to be. I started the SWOT (strengths, weaknesses, opportunities and threats) analysis

I thought about how people have described me:

  1. Gets things done.
  2. Always brings dessert.
  3. Is serious.
  4. Is athletic.
  5. Is reliable.
  6. Is independent.
  7. Is always up for anything.
  8. Sells herself short.
  9. Is quiet.

And how I’d like to be described:

  1. Is adventurous.
  2. Is creative.
  3. Is funny.
  4. Gets things done when it matters.
  5. Is fun to be around.
  6. Has a great sense of style.
  7. Brings out the best in you.
  8. Knows her shit.
  9. Will never let you down.
  10. Loves big.

To be continued …

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