I went for cupcakes and sangria with friends yesterday. I posted pictures on Instagram.

cupcake
cupcake as posted by @NavaniKnows

An office mate and I joked about an odd product called “Half and Half Skim Plus” in the fridge. Picture snapped and posted on Facebook.

Is this a real thing?
Is this a real thing?

I endured a round of “Happy Birthday” and posted a quip about it on Twitter.

Tweet
Tweet

If I didn’t share these things on social media, would they still have happened? (I posed this question at work yesterday and the copy editor joked back, “No, that means I didn’t eat half a chocolate cake last night”). Would my life have been less complete, if my followers didn’t get to see a picture of the latte design the barista at Blue Bottle crafted?

I’ve never shunned social media. I had a MySpace page that was upgraded to Facebook. My fingerprint includes Twitter, Instagram, LinkedIn, Pinterest, G+, a YouTube channel and a blog. I’ve taken classes and now have a fancy-sounding certificate from NYU declaring me a digital publishing expert. I prefer “social media strategist.”

Yes, it’s true that we all put our best stuff out there. But research backs that up. No one wants to read depressing tweets. Wouldn’t you unfollow someone if her feed looked like this?

5:50 a.m. Cat wailing woke me up.

7:45 a.m. All alone at the office on my birthday

9:30 a.m. It’s raining. Booo!

12:30 p.m. Boss reamed me for my morning choices, then wished me a happy birthday

4:10 p.m. Walking around the West Village when my umbrella broke

5:30 p.m. I WANT MY CUPCAKE!

9:00 p.m. Birthday burrito will soak up all that sangria I drank, right?

10:30 p.m. Cat is wailing. What’s wrong with him?

Of course you would! No social media strategist would write that because it would annoy everyone. Nope, strategy dictates we post funny photos and relatable quips.

So I joke about it a lot. What’s the point of hiking if I can’t brag about it to my Facebook friends? Isn’t a funny New York moment best when shared with friends in Seattle and Minneapolis?

My next goals are to master Vine and Tumblr, so get excited or stop following me.

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