I’m an empathetic, feelings-driven writer. I don’t have to remind myself to keep the end-customer in mind. It comes naturally to me. I write with a conversational tone, like your best friend who happens to know a lot about health insurance or fitness is guiding you.
My goal is to replicate the feelings of staying at an upscale hotel throughout a customer’s experience. At a hotel, the staff knows your name, anticipates your needs, and leaves you feeling safe, valued, and cared for. An effective content strategy does the same.